Case Study - Keith Michaels Insurance PLC
Keith Michaels Insurance PLC provide car insurance for the specialist and performance markets.
The Beginning
Keith Michaels have been providing Insurance in the UK market for some time and have always used traditional methods of advertising and promotion such as the Yellow Pages. Keith Michaels came to MRS initially to set up and design a new web site that was geared towards providing better visibility in search engines.
In the Middle
Development began with creating a design that was attractive and also functional towards search engines. Then research was carried out on finding keywords that would benefit their business. After settling on Japanese Import Insurance and hot hatch insurance, work was carried out on optimising the site and its content for those terms and several others.
In the End
The success of the optimisation was clearly visible within the first 6 months of launching the web site. Recently the web site has been updated and now tries to focus on generating more traffic through even more search terms such as Subaru car insurance and Porsche car insurance. This has lead to Keith Michaels spending less on traditional promotional methods and having a more online focus with regards to promotion.
