Case Study - Castle Computers
Castle Computers are providers of new and refurbished computer equipment for all major brands.
The Beginning
Castle Computers had several different websites all with a similar message and similar content. Their main site was tape-drives.co.uk which offered their entire catalogue of products to site visitors including Tape drives, UPS and Hard drives. The catalogue area of the site was powered by an external service that populates 100's of other sites with the same products and content. Castle wanted to take their web presence in another direction and also have more success with Search Engine Optimisation.
The Middle
MRS suggested a solution that would allow them to populate their own website with their own products. This way all the content can be kept original and would be taken more seriously by Google. The solution also included combining all of the domains together into one website so that more focus could be applied on the one site. THe site also allows visitors to add products to an enquiry basket so that users can select a selection of products before making an enquiry.
The End
The new website is now gathering pace on the search engines. Castle and MRS work closely together to add new products and create new content so that the copy is optimised for search engines.