Email Marketing and the Law
Email marketing is a popular method of keeping customers and prospect up to date and also as a selling tool. However, unsolicited email is and always will be a bit of a touchy subject for everybody. There are laws that govern the sending of unsolicited direct marketing email and it’s important that we adhere to the rules.
So what are the laws? In short, they are:
- Prior Consent is required or an already existing customer relationship
- The senders identity is clear
- A reachable contact email is available on all correspondence and also the ability to opt-out of such communication
For some more details check out this web page regarding direct marketing law.
Tags: Email Marketing