Why is Google is Just like Coca Cola?
Tuesday, July 7th, 2009Ever met anyone who claimed they know exactly how to get you to the top of Google? Well if you have, the truth is, you haven’t. That is why Google is so much like Coca Cola. Only two people actually know how to make it and they are not telling anyone the secret.
So why if no-one knows anything about it should we actually leave optimisation in the hands of another business? Simple. Through years of experience, and only through experience, can companies compare trends and results to see what works best.