MRS Web Solutions

The QR Code is the bridge between the real world and the digital world.

QR Codes are a fantastic way to give the user an easy transit to a page of your choice, influencing them to do what you want them to do while they are on that landing page. Whether you use them to promote a new product/service, send them to your website, or to a page on your website that would benefit them, they need to be used properly.

However, people are using these Codes as an add-on to their marketing efforts without thinking about the user. A few examples below…

Ways to not use a QR Code:

On the end of an email - If you open an email on your phone you cannot scan the code as your camera is on the back of the phone.

On a subway - You have no signal.

On a plane magazine - The user has no signal and cannot connect to the internet. Very few if any will take the plane magazine with them when leaving their flight.

On a billboard on the side of the road - You are driving past, unless you stop to scan it, there is no point in having it there.

By using a QR Code you are giving someone in the real world an opportunity to relate directly with the digital world. In order for them to physically scan the code they need to get their phone out, get close enough to the Code to scan it. It therefore means the user needs to publically associate with it. In order for them to want to do this, you NEED to give them a very good reason to do so.  You need to give them something for the time/trouble of them actually scanning the QR Code in the first place.

Before you use a QR Code in your next marketing efforts, STOP and think; will the user be able to scan the code, does it offer them something that will equate to the time and effort it takes them to scan the code? Because the user will be thinking,

What’s in it for me?

Written by Kristie Blackford-Mills

With more than 800 million users now on Facebook, one of their greatest achievements to date is ½ billion people used Facebook in 1 day! Around 200 million people have accounts on twitter, and that is constantly growing daily. Now that is a mass amount of people providing some serious interaction!

Social media platforms are sticky sites! They make you want to keep coming back, never being left behind and always in the know of what people are doing/where they are/who they are friends with/following etc. The types of people on these sites are in discovery mode and so it is vital that you provide them with information that will make them want to discover more and look around! Keeping the stickiness on your company page encourages more interaction with your business and eventually converts these into sales.

More than 50% of users log on to Facebook every single day. They have an average of 130 friends and on average there are 900 million objects that people interact with. These include pages, groups, events and community pages. Just think - How far could your message go through an Integrated Social Media Platform? Social media is word of mouth at scale!! This provides you with immediate interaction with companies that give you a platform to have a conversation with your customers at any given time of day, anywhere in the world. Information spreads instantaneously, and this is considered the most valuable market research tool you could possess!

Here at MRS we can provide you with an Integrated Social Media Communications Platform - making sure you leave not 1 of your customers behind.

So what are you waiting for? Make your brand unforgettable now!

Nominet are the body who look after owner disputes on Domain Names.  It is nice to hear that Wayne Rooney had his domain name www.waynerooney.co.uk returned to him after taking his complaint to Nominet.  Wayne’s team were able to prove that the domain name had been purchased and not used for many years.  The Wayne Rooney team had to also prove their ownership of the trademark.  The man who owned the domain name had hoped that he would be able to sell it to Wayne Rooney’s team, but instead lost the case and was requested to give it up.

It is good to know that should a domain name fall into the wrong hands of someone wishing to pocket from other peoples success,  Nominet can assist in such disputes should the need arise.

You have to do two things to win:

1)    You will need to show you have legally enforceable rights.  E.g. evidence of trademarks

2)     Is the existing web address an abusive registration?

Nominet check to see if the owner of the domain name is taking unfair advantage of the other company’s rights.

When developing ideas for a new website, the design is not the only factor which needs to be perfected.

The Body

At the forefront is the body of the site. This area mainly looks at the design; what immediately faces the user and what they interact with. How the design makes the user feel about a website can very much influence their decision to want a further relationship with that business. Whether the site is easy to use, or the design has bright colours, or the use of functionality to engage the user, it all counts to that first impression for the user.

The Organs

Behind the body are the organs of the website. They need to be considered to encourage users to do what you want them to once they have entered your site. - What are your objectives? Do you want to drive traffic to the site? Increase the online sales? Transport them to your social media/blogs? Enquire about a product or service? Or attend events you are organising?

There are hundreds of things you may want your user to do once they have reached your site. Just reaching your website should not be the end to the users interactivity with your company.

Written by Kristie Blackford-Mills

Search Engine Optimisation

Search Engine Optimisation is critical in ensuring generated and targeted traffic hits your website.

Being listed on the first page of Google is essential if you want to receive the maximum of visits to your website.  MRS has been working on Search Engine Optimisation for many years and we have a great deal of success with our clients.  Our Internet Marketers work in house to deliver great results and none of this work is outsourced.

We have a proven track record of Page 1 through Google.    Here are some of the customers we do this for, covering a variety of industries:

Website

Page Rank in Google UK,                                      Key Word

www.keithmichaels.co.uk

Page 1                                                                 ferrari car insurance

+42 other Page 1’s

www.permacote.co.uk

Page 1                                                                 weathershield gutters

+23 other Page 1’s

+24 Page 1 with yahoo

www.pkb.co.uk

Page 1                                                                  international tax consultant

+16 other Page 1’s

www.procurement.ltd.uk

Page 1                                                                  UK incentives and Promotions

+18 other Page 1’s

+26 Page 1 with Yahoo

www.delta-neu.co.uk

Page 1                                                                  waste extraction systems

+ 5 others on Page 1

Strategic Marketing Development Plan

This is designed based on your SEO goals.  Our development plan will be an in-depth plan starting with a marketing audit.  This will allow us to develop a marketing and communication platform for all new traffic to be directed.  The plan is specifically written for your business utilising your website and social media marketing.   A strategic Marketing Plan will bring all SEO together to give you the very best in internet marketing and conversions.

Social Media

Social Media Optimisation (SMO) is an attraction of traffic to your website through different channels.  Social Media can support your website by driving targeted traffic which will encourage enquiries / sales.  With over 500 million active users on facebook alone, social media is not to be ignored!  Every business and their target market are different and so social media is considered differently for every individual case.

If you have a good understanding of this business medium, Social Media can increase the potential for you to offer no end of marketing possibilities ensuring a higher level of successful conversions are received.

Copy writing

Content is a key element of your website marketing and optimisation.  MRS will ensure that the content written for your website is effective for SEO, as well as the user experience engaging its audience.  Copywriting is not confined to a website.  Writing articles and blogs which support your website or are part of a targeted Marketing Campaign are all completed in house.

MRS Web Solutions are pleased to launch their second generation website for Mid Hants Bulk Haulage.  Consideration to the new target market as well as paying special attention to their key business was critical in working on a new design.   The new website features information on the Agriculture, Construction and Equestrian products that they provide.

Mid Hants are a renowned provider and the new website allows them to target new customers within the Agriculture and Equestrian market place.  They are huge in Construction and the focus on the website provides an easy user experience.

The website is created in word press which will allow the team at Mid Hants to make necessary changes to the information any time.

http://www.midhants.com/

MRS have worked with Executive Jet Charter Ltd over the past 3 years on a website, internal system and stationary.

The website was driven by a design targeted at potential new customers as well as a loyal customer base.  Pictures show off the quality of jets that are available and full information is available on the many services they provide.

An internal system was built to allow the easy storage of documents for sharing through the administration team and pilots - ensuring time was saved and accuracy was at the forefront of their day to day activities.

Stationary for Executive Jet Charter is critical to the calibre of customers that they fly.  This is designed in house by MRS and delivered by hand directly to Farnborough.

http://www.execjet.co.uk/

A lovely Friday afternoon in sunny Wallington saw The Sourcing Team hosting a most wonderful Coffee Morning to join the World’s Biggest Coffee Morning.  Gill, Becky and their team had arranged a day full of good humor, fun and with lots of money raised for Macmillan.  The Sourcing Team had gone to a lot of trouble, to ensure that we all enjoyed ourselves.  From the laid on BBQ, guess who the baby is, through to the MC mixing - fun was a huge element of the day.

The Lost Souls Scooter Club wanted a fresh new modern look for their website, which allowed members to easily access up and coming events, ride outs, and look through the galleries. They are all very passionate about the club and scooters so it was very important to show this through the site.

MRS have created a website which allows the members of the club to upload photos, for the administrators to update events information. The website is very easy to navigate and access all areas of information. A link was included to the clubs Facebook page, along with a “Become a Member” button. Members can also add comments on pictures, and update their separate member information about them and their scooter.

It’s just gone live… so check it out www.lostsoulssc.com

Through our extensive time spent on SEO for our customers, we are thrilled to say that Gifford Grant is now on the first page of the Google search ‘Office Interiors London’. Brilliant work from our SEO speciality team.