Adverts are common place and making yours different really will allow you to reach potential customers.
Everything we do at MRS is driven by providing engaging and marketing that is different. A recent advert has been used in Retail Week.
Capturing the audience with a design which is different to the rest was the first thought – how could we do that?
Once the design has provided an audience the wording should be chosen carefully to evoke thought, a need or a desire.
Immediately this grabbed attention, the attention allowed our audience to firstly laugh – who else would use a granny in a magazine advert – surely a pretty lady / good looking man would attract more attention! Attention then captivated our audience and the words needed to do the rest …..”put words used here “
The words created a good feel firstly however as they moved on read further, faces changed and the advert took a serious feel and above all evoked the thought that was needed to allow the audience to consider a call!
MRS were thrilled to be invited to the Mind Share Huddle in London yesterday. Not only for the inspirational marketing discussions (and we absolutely love all things marketing!) But because it was an ideal forum to talk over using all the marketing tools that surround us for better and more profitable “love” shown as marketing!
Discussions with Microsoft, Google, Linked In and You Tube to name a few has given us an in depth knowledge of better ways to use Social Media – Social Media as a marketing mix is different for each of the companies who use this touch.
So what can you do..
The content that you use for your marketing, websites, social media and audiences is so important. It is all about your audience, what they need help with, how they want to receive it, what’s in it for them……….. So consider what is wanted, needed and don’t forget the human touch as you share. Care about what is important to the reader, and not because there is something in it for you too!
Use all the media channels that are out there – but think about it first. Which channels are good for the audience?
Consider how this will be managed within your business and what restrictions you may have. What will you do if social media questions are negative from your customers? How can this be reversed to provide even more of a positive impact and relationship with your customers?
Our technology is moving so fast – excitement does not begin to tell you how exciting our world has become and continues to move forward at such a pace….
Have a look at our other inspirations throughout the day…….
The BPMA Charter Status is an award that is presented to the very best providers within the promotional marketing industry and we are so proud to have been given this award.
MRS Web Solutions have provided Web Development and Design to the Promotional Marketing Industry for almost 8 years and take the services that they provide very seriously.
Gordon Glenister, Director General of the bpma, remarked “we are delighted that MRS Web Solutions have become our first service provider to be awarded the bpma charter status for services. It shows their continued commitment to quality and standards within their business.
This reinforces MRS Web Solutions credentials, including ICO accreditations for standards.
Recent research has shown that charities do NOT have mobile capabilities for their consumers to donate!
It is firstly paramount that charities utilise all possible avenues to receive donations from on street donations to online giving. As the revelation of social network sites have taken off, it should be a main focus to target consumers at these venues to advertise charities and encourage contributions. Through using social media to transport consumers to a donations site it will encourage a higher amount of visits from the younger audience, whilst captivating them in the arena they are most comfortable in. In turn this will promote more frequent donations.
It has been seen that the younger generation are usually the hardest to gain an interest in helping/ donating to charities and need the most encouragement. With 77% of 18-30 year old having smart phones, this should be one main target area for charities. This generation are the ones who are setting up the future in terms of technology and the use of the Internet and mobile phones. Mobile devices are now paramount to all consumers, but it is this younger generation who are the ones who surf the Internet, and complete tasks on their mobile devices. By not utilising all possibilities and not having a mobile website to enable donations, you are loosing a substantial amount of possible income and help.
Research shows that for 2011 32% of Just Giving’s traffic came from mobile devices. If only more charities had a mobile website which enabled donations, they could have converted those visitors into to donations. Consumers need to be able to donate whilst on the move and in the moment. Nowadays consumers like to use the easiest way to complete any task. The capabilities of mobile devices now are amazing, enabling to use your phone as a credit/debit card to pay for products/services, and by giving consumers one simple button to click on to donate, alongside a smooth transaction process, means there is a huge possibility of a boost in donations for any charity. Some giving is a spur of the moment thing; therefore consumers need to have this simple step by step transaction process to keep them in the moment without zoning out or getting distracted with their every day activities.
On a final note, it is vital to know where your traffic is coming from on your website, and looking at your target markets more closely, following their user behaviours and buying habits. It is only then that you will be able to execute a campaign, which is direct entertaining a high response from your audiences, enabling incredible results.